Aquavit — Restaurant launch

Role: Senior Art Director  /  Agency: Emakina
Overview

Aquavit, the 2 Michelin starred Nordic restaurant, asked us to help launch their London offering.

Bringing together the best in Scandinavian design and cusinine, the identity aimed to do justice to this craftsmanship while working in harmony with the existing New York establishment.

Scandinavian luxury

Everything from printed material through to the website carried with it a feeling of contemporary Scandinavian luxury.

Lagom

The art direction of the site sought to balance 'Swedish melancholy' with Nordic themes and food photography.

Website

Every aspect of the site was carefully crafted and aimed to tell a deeper story behind the restaurant.

Details

More functional aspects, such as reservations, were kept as simple and elegant as possible.