PwC — The World is in Beta

Role: Senior Art Director  /  Agency: VML


Tomorrow’s most successful businesses don't need a digital strategy; they need a strategy fit for a digital age. That was the viewpoint PwC wanted to communicate, brought into focus by The World is in Beta.

The campaign won a Dadi Award, CIM Digital Transformation award plus recognition from publications including Wired.

Looking forward

The campaign aimed to raise PwC’s profile as a thought-leader in an age when possibility is constantly evolving. A series of five films imagined the innovative ways businesses could adapt to the potential at hand.

Reaching out

Anchored by an editorial website, lead-driving blog and dynamic real-time data, the essence of The World is in Beta touched every element of the campaign. Within articles were a number of short films, featuring a mixture of stop motion, live action and animation.